Bridal dress string David’s Bridal really wants to remake itself after bankruptcy with ‘real brides, ‘ easier returns

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Almost a 12 months after david’s bridal filed for bankruptcy security, the marriage store continues to be looking forward to its vacation.

Even though the string survived Chapter 11 – a procedure which has had felled numerous struggling merchants in the last few years – the business’s performance into the succeeding months ended up being disappointing partly due to declining base traffic and negative cashflow.

Now, having a brand new CEO up to speed, the country’s biggest wedding merchant is wanting to reinvent it self since it heads into its most crucial amount of the season: the months soon after the original rush of engagements through the holiday breaks. (more…)